Virtual tours increase online engagement.
By having a call to action button (Book Now, Contact Us etc) on your GMB page, you’re already helping your future customers in the right direction. By adding a virtual tour to a GMB, businesses can see an increase of 85% in their online bookings, in certain sectors.
The theory here is that you’re helping your visitors understand your shop, restaurant, business or products by showing them a global overview through your virtual tour. These visitors are then more likely to engage directly from your GMB page since they are already on it.
A small part of the Local Results algorithm considers the social signals of your company or brand. If you have people engaging with your content, sharing pictures on different platforms, then Google will find you, and it will conclude that you’re important to the community.
Fortunately, there are platforms that can combine virtual tours and social/business posts.
Facebook and LinkedIn are perfect for this.
By posting a virtual tour on your Facebook or LinkedIn page (easily done by just pasting a link), you allow everyone that hasn’t gone through Google to analyse your business, and also see the interior of your business too. This can increase your reach and the interaction with visitors.